Meet Amanda Lu: Toronto Social Media Manager for Growing Local Brands
Amanda Lu, a social media manager and content creator based in Toronto.
Hello and welcome! My name is Amanda, and I'm the founder of Social Crush, a boutique social media agency based in Toronto. I started Social Crush in 2022 with a simple goal: to help local businesses show up online in a way that feels intentional, authentic, and visually stunning.
With a background in branding and a deep love for storytelling, I’ve always believed that good content does more than just look nice. It connects. Whether it’s a message that resonates, a photo that captures your space, or a reel that makes someone pause, I’m all about helping brands show up with confidence and clarity.
My Journey as a Toronto Social Media Manager
I work with growing local businesses across the GTA. Most of my clients are in the health, wellness, and beauty industries, but what they all have in common is that they’re in a stage of growth. They might have a few locations, a larger team, or big plans for expansion, and they’re ready to invest in content that reflects who they are and where they’re headed.
Here are a few examples of businesses I’ve worked with:
– A multidisciplinary health and wellness clinic
– A luxury hair salon
– A medical aesthetics clinic
– A naturopathic clinic
– Health and wellness coaches
– A skincare brand
– An optical clinic
A massage therapist in Toronto, a Hydrojelly mask and a hairstylist washing a client’s hair.
Social Media Services for Growing Businesses in Toronto
Social Crush offers social media content creation and management, mostly for businesses based in Toronto and the GTA. I create custom packages that include things like brand style guides, monthly content calendars, influencer marketing, and full account management across TikTok, Facebook, and Instagram.
In-person content creation is also a big part of what I offer. That might mean quarterly shoots, bi-monthly visits, or something unique to your business. We’ll figure out what works best for you. These content shoots help bring your space, your team, and your energy to life through high-quality, on-brand content.
Why I Started Social Crush and What Drives My Work
Running a business is personal. I know how much effort goes into building something meaningful, and I believe your social media should reflect that same care. I started Social Crush to support brands that want to connect more intentionally with their audience, while also taking the pressure off of doing it all alone.
Let’s Work Together: Social Media Strategy and Content Creation in the GTA
If you're a growing business in the GTA and you're ready for social media support that feels aligned with who you are, I’d love to connect.
Thanks for being here, and stay tuned for more!
-Amanda
